What People Are Saying…

Tweets about the book

#ScalingUp VerneHarnish a great learning event. Verne with our learning chair #marisafong t.co/GgcssiKBQ5

Retweeted by Brave Day Limited

Dean Young
@bravedean

“@eonewzealand: #ScalingUp VerneHarnish a great learning event. Verne with our learning chair #marisafong t.co/ezn28jyx8g”great day 👍

#ScalingUp VerneHarnish a great learning event. Verne with our learning chair #marisafong t.co/GgcssiKBQ5

Nadene Canning
@ALLSystmzGO

"Make employees feel the shadow of the future" #scalingup graphic t.co/4O9mboylko t.co/hYJYxrC9BE via @WorkMatters

Jenny Xu
@jenniux

Awesome day at Verne Harnish #thegrowthguy #scalingup workshop - back in the country and back in the game!

Bob Sutton
@work_matters

Had good fun talking about #scalingup w/ @loyalelectron @martingiles on NBC's press:here t.co/Yq4jq1qeGi

Retweeted by Martin Giles

#ScalingUp VerneHarnish #DailyMeetings getting coached. t.co/EhpF3i7K3K

Half time at the work shop, my brain is full. Need to make more room for this gold #vernharnish #scalingup

David Serville
@DavidServille

The #Crewcare team are #scalingup at ##verneHarnish @ODintheTRON t.co/8qwAeqRZYJ

Retweeted by MEGnificent nutMEG

Bob Sutton
@work_matters

Learn the warning signs of a #scalingup clusterfug. Join @huggyrao & me for our free @stanfordbiz MOOC t.co/sUSZaLWtlY

Retweeted by STEALTH

David Serville
@DavidServille

#ScalingUp #VerneHarnish #Highgrowth gold today @ Pullman Auckland t.co/O1fVPeUNP5

Retweeted by Mum on a Mission

David Serville
@DavidServille

The #Crewcare team are #scalingup at ##verneHarnish @ODintheTRON t.co/8qwAeqRZYJ

Retweeted by Alan OD

David Serville
@DavidServille

#ScalingUp #VerneHarnish #Highgrowth gold today @ Pullman Auckland t.co/O1fVPeUNP5

Gloria Santos
@gloriabsantos

"Scaling Up Your Venture Without Screwing Up" A free online class by @Stanford t.co/F8ScYl37NQ #entrepreneur #startup #scalingup

David Serville
@DavidServille

The #Crewcare team are #scalingup at ##verneHarnish @ODintheTRON t.co/8qwAeqRZYJ

David Serville
@DavidServille

#ScalingUp with #VerneHarnish. What's your daily question @bravedean t.co/d5fzSTgaka

Retweeted by EONZ

David Serville
@DavidServille

#ScalingUp with #VerneHarnish. What's your daily question @bravedean t.co/d5fzSTgaka

Sign Network Ltd
@SignNetworkNZ

#scalingup with #verneharnish - excited

Dean Young
@bravedean

Looking forward to a great day of learning with #verneharnish #scalingup #eo 👍 #learn

Boost New Media
@boostnewmedia

Looking forward to #scalingup today with Verne Harnish

Bob's Feed

Bob Sutton
@work_matters

Redesign Your Worst, Most Unproductive Meetings t.co/lPU5ffnzuu via @Inc

Bob Sutton
@work_matters

An argument against empathy. I don't agree but it is well-crafted & forced me to think about my biases. t.co/RqiG6xIKSb

William Barnett
@BarnettTalks

Myth: Established firms cannot change technologies. In fact, they change too readily - often failing in the process. t.co/kUpoXrwmI7

Retweeted by Bob Sutton

Eric Ries
@ericries

What does the culture of a high-performance, high-growth team look like? Author @bhorowitz will tackle that question. t.co/hvRtAoOGBn

Retweeted by Bob Sutton

John Maeda
@johnmaeda

Uncertainties impede cooperation. That's why clarity always matters -- even if to be clear on what is less certain.

Retweeted by Bob Sutton

Bob Sutton
@work_matters

Stanford Professors Want To Teach You How To Scale Your Business Without Screwing It Up t.co/Zmt0cTZREe via @techcrunch

Bob Sutton
@work_matters

Key #scalingup issue raised on @nbc's press:here. Are your stars people who help others, or stomp on them? t.co/Yq4jq1qeGi

Bob Sutton
@work_matters

Had good fun talking about #scalingup w/ @loyalelectron @martingiles on NBC's press:here t.co/Yq4jq1qeGi

Mike Agarwal
@aggiewol

@work_matters great thoughts about scaling excellence in this short video t.co/2rFfHqqVA1 featuring @HearsaySocial

Retweeted by Bob Sutton

Jennifer Aaker
@aaker

The impact of nouns vs. verbs in spurring action t.co/NjSumBxlJA

Retweeted by Bob Sutton

huggyrao
@huggyrao

Scaling innovation hinges on delegation, and in turn, means scaling trust. see t.co/3CUXsgmQQo

Retweeted by Bob Sutton

Tom Eisenmann
@teisenmann

Great advice for engineers working with weak product managers by @ellenchisa t.co/JnHAAkPFzI (via @premr)

Retweeted by Bob Sutton

Huggy's Feed

huggyrao
@huggyrao

overthinking an issue can reduce your appeal and influenc.e see this cool study t.co/9eUy4tEBq2

huggyrao
@huggyrao

Scaling innovation hinges on delegation, and in turn, means scaling trust. see t.co/3CUXsgmQQo

huggyrao
@huggyrao

See the 18 factors responsible for the Lac-Megantic rail disaster in quebec. t.co/RJALsT4SyW

Sally Herships
@sherships

When does a startup stop being a startup? For @marketplace CC: @huggyrao @ShopKeep @olkie @ElDonEsteban

Retweeted by huggyrao

huggyrao
@huggyrao

Please do check out a MOOC on #scaling up offered by @work_matters and yours truly. See t.co/S6Djzwchjt

huggyrao
@huggyrao

music can make you feel empowered. see t.co/6spSMjm8m0

huggyrao
@huggyrao

why do most acquisitions fail? too much air war, and too little ground war in their effort to #scale up excellence

huggyrao
@huggyrao

What are the sources of 'juice' necessary for people to persist when they seek to scale up excellence?

huggyrao
@huggyrao

Bystander apathy is a barrier to scaling excellence. As a result, bad behavior persists and good behavior does not scale

huggyrao
@huggyrao

anonymity undercuts accountability. The real challenge is to make people feel less anonymous and more visible in organizations

huggyrao
@huggyrao

The dark side of accountability is all about fear, and the bright side is all about confidence

huggyrao
@huggyrao

Those who thinnk of #Scaling up as only air war emphasize incentives. Those who imagine it as a ground war, emphasize tools

huggyrao
@huggyrao

Scaling up, as Carlos Ghosn put it, is about knowing when to accelerate, change gears, and brake.

huggyrao
@huggyrao

bystander apathy is an enemy of scaling innovation

huggyrao
@huggyrao

It is easy to screw up when scaling - it is the speed of the disaster that surprises decisionmakers

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About the Book

Scaling Up Excellence shows what it takes to build and uncover pockets of exemplary performance, spread those splendid deeds, and as an organization grows bigger and older-- rather than slipping toward mediocrity or worse-- recharge it with better ways of doing the work at hand. Bestselling author Robert Sutton and his Stanford colleague Huggy Rao devoted seven years to studying how the best leaders and teams spread constructive beliefs, behaviors, and practices from those who have them to those who need them. They show what it takes to spread a mindset, not just a footprint, as a program or organization expands. Their insights are based on diverse case studies, hundreds of interviews with scaling veterans, and rigorous academic studies on organizations including Facebook, Google, Pixar, Joie de Vivre hotels, Wyeth Pharmaceuticals, Johns Hopkins Hospital, the Girl Scouts, Rocketship Charter Schools, Salesforce.com, IKEA, IDEO, U.S. Marines combat teams, JetBlue Airlines, General Electric, NASCAR pit crews at Hendricks Motorsports, and recent start-ups such as Pulse News and Bridge International Academies.


Rao and Sutton dissect the most crucial points that decision makers face, especially how to navigate the Buddhism” versus “Catholicism” continuum -- whether to encourage approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people -- rather than ruining or watering down the very things that have fueled success in the past. They unpack principles that help to cascade excellence throughout an organization including link “hot causes to cool solutions” and build organizations where people feel as “I own the place and the place owns me,” and show how to eliminate destructive beliefs and behaviors to clear the way for excellence to spread.

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meet the authors

Robert I. Sutton

Robert I. Sutton is professor of management science and engineering at Stanford University, where he is co-founder of the Center for Work Technology and Organizations, Stanford Technology Ventures Program, and Institute of Design (“the d.school”). Sutton was named as one of 10 “B-School All-Stars” by BusinessWeek, which they described as “professors who are influencing contemporary business thinking far beyond academia. His books include The Knowing-Doing Gap (with Jeffrey Pfeffer), Weird Ideas that Work, and two New York Times bestsellers, The No Asshole Rule and Good Boss, Bad Boss. He blogs at Work Matters and you can follow him @work_matters on Twitter.

Send Bob an E-mail

Huggy Rao

Huggy Rao is the Atholl McBean Professor of Organizational Behavior and the Morgan Stanley Director for the Center for Leadership Development and Research at the Graduate School of Business, Stanford University, where he studies the social and cultural causes of organizational change. Rao’s honors include the W. Richard Scott Distinguished Award for Scholarship from the American Sociological Association and Sidney Levy Teaching Award from the Kellogg School of Management. He is the author of Market Rebels: How Activists Make or Break Radical Innovation,” which Intel’s Andy Grove praised for providing “shrewd analysis” and an “aha moment.” You can follow him @huggyrao on Twitter.

Send Huggy an E-mail



Sutton and Rao are teaching a course on Scaling Up Excellence to Stanford graduate students and are co-founders of the first d.school executive program “Customer-focused Innovation” (with the Stanford Business School) and the Stanford Innovation and Entrepreneurship Certificate, an online executive program.