The sports career always comes to an inevitable end – and every athlete knows that, trying to capitalize on their fame as much as humanly possible while it still lasts. Some just sign sponsorship deals, while others use the money they are able to earn to invest in the business for profit. Although the amount of athletes who decided to seek help from financial advisors and be smart with their funds isn’t much, it’s still a great example of hard work being rewarded. Moreover, they use the prize to boost the overall bank, not spent on expensive trinkets. Having fun is allowed too, and placing bets with trusted 4rabet apk is a great way to wager on the results of upcoming games. However, don’t forget to play responsibly.
Table of Contents
- 1 From the locker room to the boardroom: A new sport is born
- 2 Sponsorships on steroids: The logo on the jersey becomes keys to the company
- 3 Startup athletes: Angel investors get wings and running shoes
- 4 Personal brand on steroids: The name becomes bigger than the sport
- 5 Financial endurance as the new sporting discipline
- 6 Networking: How contact list can look like the guest list for the Oscars
- 7 The new sporting success: When the bottom line is more important than the finish line
From the locker room to the boardroom: A new sport is born
Imagine Cristiano Ronaldo in a suit juggling stocks instead of a football. Or Serena Williams serving startup ideas faster than a tennis ball. It may sound like the plot of a bizarre Hollywood comedy, but it’s actually reality in 2024.
Professional athletes have discovered that there’s more gold in Silicon Valley than in Olympic medals. They’ve realised that while their physical achievements may have an expiration date, their personal brand is as immortal as Superman.
Sponsorships on steroids: The logo on the jersey becomes keys to the company
Once upon a time, athletes were happy to have their name on an energy drink. Now they’d rather own the whole factory. The modern sponsorship is more like a marriage than a fling – with pre-nuptial agreements that would make even the most hard-boiled lawyers sweat.
Athletes negotiate ownership shares faster than you can say “show me the money”. It’s like Jerry Maguire has suddenly been upgraded from athlete to CEO whisperer.
Startup athletes: Angel investors get wings and running shoes
Some athletes aren’t content to invest in other people’s ideas. No, they want to create their own empires. It’s like an extreme sport for the wallet, where the only risk of injury is a stretched bank manager.
With their stardom, they can give startups more exposure than a Super Bowl advert. It’s like every pitch meeting has turned into a sports show, only with more Excel sheets and fewer sweaty towels.
Personal brand on steroids: The name becomes bigger than the sport
For top athletes, their name isn’t just a name – it’s a brand stronger than superglue. And like superglue, it can be stuck on everything from underwear to luxury cars.
Suddenly you can buy a perfume that smells like victory, eat at a restaurant where even the salad bar has won medals, and work out with an app that screams at you in the voice of your favourite athlete. It’s like the whole world has become one big fan shop.
Financial endurance as the new sporting discipline
Becoming a business mogul requires more than just a good shot or a fast run. It requires Olympic-calibre brain gymnastics. Suddenly, athletes need to be able to juggle stocks as elegantly as they juggle balls.
Many athletes now have a personal accountant, who spends more time studying stock prices than they train. It’s like Wall Street has become the new track and field, only with fewer muscle injuries and more ulcers.
Networking: How contact list can look like the guest list for the Oscars
In business, it’s often not what you know, but who you know that counts. And athletes? They know everyone. From politicians to pop stars, their phone book is like the guest list for a party where even the revolving doors have VIP access.
Suddenly, a casual chat in the gym can turn into a multinational partnership. It’s networking on steroids – only legal and with fewer side effects.
The new sporting success: When the bottom line is more important than the finish line
The success on the field most of the time is the driving force for more investments, fame and profits for the modern athletes-entrepreneurs. Like Martin Braithwaite, who played in Barcelona and through his property portfolio and commercial endeavours, such as healthy meal delivery, built a business empire that made him the richest player in the club at some point.
Although athletes still can’t resist buying luxury houses and fancy cars, they also started thinking about their future. Many understand that they are blessed to have huge salaries and it won’t last forever, so being smart with investing is the best way to preserve and increase their income.
