A good label presents the product in an attractive and informative way. A bad label could make the difference between keeping or losing a customer. The good news for you is that a good label is not that complicated to create when you know the right steps.
In this article, we will show you brand identity design services. With the help of brand identity designers, you can create an effective product label.
Table of Contents
Find Out Who Your Target Audience Is
When creating an effective label, it is important to understand who your target audience is. This helps you focus on the types of designs and messaging that will attract that group.
When researching the target audience, consider factors such as age, gender, location, and interests. Analyzing where your target market is located geographically, which social groups they belong to, and what type of activities they partake in are also important.
Be Specific About The Right Typography and Color
Creating an effective label requires careful consideration of typography and color. To select the right font type, balance legibility with aesthetics; stick with standard sans serifs or serifs for body copy.
Choose a few fonts with different weights and sizes for headlines to allow for contrast and hierarchy. Utilize color to create visually appealing labels that stand out and convey the desired message. Choose two to three colors from the same family for a cohesive look and ensure contrast for text legibility and that all elements feel cohesive.
Choose The Right Material
Creating an effective label involves choosing the right material that will best suit the purpose and look of the label. Labels come in a variety of materials, such as the following:
- paper
- plastic
- fabrics
- metal
- laminated products
Each material has certain benefits, such as durability, waterproofing, temperature resistance, or chemical resistance. The end destination or environment of the label should be the primary consideration when choosing materials.
If the label is exposed to outdoor use, then outdoor-grade materials should be used. Some materials also offer the ability to print in lightfast, bright, and vibrant colors with a glossy finish. Whilst other materials are great for high-resolution printing, which is important for small font sizes and intricate logo graphics.
Right Use of White Space
White space is essential for creating an effective label. When used correctly and in accordance with branding guidelines, white space can create a polished, organized design that emphasizes the product name, logo, and other visual elements.
To create an effective label, place all visuals close to the edges of the page and consider spacing and alignment, as well as the amount of white space versus the text and artwork. Consider the impact of the overall design on the message and purpose of the label. For example, in labeling bottles of wine, consciously utilize the existing free space as a guideline so it would look good with a wine label printer.
All About Brand Identity Design Services
Effective brand identity design begins with an understanding of the target audience and the purpose of the label. When creating a label, utilize design principles such as balance, harmony, and color to match the message and desired look.
Start a conversation with professionals at brand identity design services to create a captivating and memorable label. With the right strategy and support, an effective label will help clients stand out in the marketplace.
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